How to Start an Event Planning Business from Home

4 min readOct 21, 2020

Want to know how to kickstart an event planning business from home? Then just follow me and keep reading, you will get a clear idea about this event management industry. Therefore, you will have to decide what to do before you move forward to run your own business.

Firstly, assuming that you are passionate about event planning business, I can tell you that event management is one of the rapidly growing industries these days. So if you are thinking of starting your event planning service from home, then indeed you hit a great shot.

Let’s roll deeper and see what I have got for you today.

Kickstart an Event Planning Business from Home

Most importantly, I must tell you that I have a decade’s experience in this event planning industry, and I encountered lots of people making billions, and some just got depressed.

Certainly, why do people fail to establish a business?

Because they don’t do enough research on the sector and lack of a strategic business plan, so let’s get the findings of my study and start your business step-by-step:

Earn industry Experience

It is obvious that you need some experience in this event management industry to start your business. Remember that the more event planning experience you have the more you can offer something worth to your clients. So first thing first you need to gain some experience and skills.

Most importantly, if you have skills and experience, you can be a rounded business owner. So grab any chance to get paid or unpaid work experience. Nothing is vital than gaining experience.

For your betterment, teach yourself how to use tools that will help you in many ways.

Market Research for Event Planning Business

So you need to make a space for your business in the market. How many competitors are in the market and what are the trends these days? Who are your potential customers?

Before entering the market, you need to find out these questions. You have to have some information if you want to establish your business position. This information can be difficult to find, but certainly, these will help you to understand the target audience, and you can determine what type of service you should offer.

So you need to focus on:

The number of competitors in the market
Compare your business idea to others
Analyse and monitor the tenders issued for event planning service.
Follow up the present trends in the event management industry.

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Check Your Strength and Weakness

What are you going to do, planning to jump with any kind of service event planning service offers or just focus on a specific niche?

For that, identify your strength first. If you want to secure the maximum amount of business without any expertise in different sections of event planning service then it will be messed up for sure!

If you consider focusing on your strength, you will be able to tailor your marketing and all the efforts to attract the right type of business from the start.

So you need to:

List down the core areas where you know can make an impact.
Analyse whether your work is broad enough to make a living out of it.
Be true to yourself and consider what your weaknesses are.

Give Your Business Name and brand Logo

This is the most exciting thing, in my opinion, the name and logo you select will be your brand, so this is important to choose a relevant, thematic and unique business name.

Also, it is important to choose the name and logo for your upcoming paperwork.

Create a Business Plan

Create a crystal clear business plan for your company. Your plan must include business objectives, financial forecasts and strategies for marketing and sales.

You should include:

Your business vision for the company
Mission statement of your company
SWOT analysis for your business
Budgeting or financial planning
Marketing plan for your business.

Fix Pricing Strategies

In this stage, you need to fix the price for your event planning services. So you need to;

Identify your competitors to find out their pricing strategy, though it can be very difficult to get the information but if you manage to get it it will be very helpful for you to determine your price.
Get all the details you need to understand the project before quoting.
Create a list of essential questions to prompt you to ask anyone interested in your services.

Use Digital Platform for Marketing your Business

To grow up fast you need to market your business. You have everything but people don’t even know about your presence, nothing but a loss project indeed.

Create a stunning website for your business and spread the brand name to the wider audience by utilising social media, inbound and outbound marketing.

You need to let people know about your event planning service so that they can consider making a deal with your company.

Closing note

These are basic for starting an event planning business, so if you want a good start in this industry you should consider them. If you want comprehensive training, we recommend the Event Management Course for enthusiasts.